The Tyumen region is set to demonstrate its extensive tourism and recreational capabilities at the upcoming "Travel!" international forum, scheduled to take place in Moscow from June 10 to 14, 2026. As a major participant, the region aims to promote its diverse travel sectors, ranging from health-focused wellness programs to automotive and family-oriented tourism. The presentation will emphasize the unique natural resources of the area, positioning the region as a primary destination for year-round relaxation and medical rehabilitation.
Innovative Presentation and Interactive Experiences
Under the promotional theme "Rest Beautifully!", the Tyumen Oblast delegation has prepared a high-tech exhibition stand designed to engage visitors through modern digital tools. The site will feature several specialized areas:
- An interactive zone utilizing artificial intelligence for personalized photo opportunities.
- Educational film screenings and quizzes focused on regional history and geography.
- Detailed consultations regarding event-based tourism and planned cultural festivals for the 2026–2027 season.
- Informational sessions on the development of automotive travel routes through Western Siberia.
The Thermal Capital: Facts and Statistics
A central focus of the exhibit is the region's status as a leader in geothermal recreation. Tyumen currently operates 25 outdoor pools supplied with natural geothermal water, which maintains a consistent temperature exceeding 35°C regardless of the season. These waters are known for their high mineral content, contributing to their popularity for therapeutic purposes. The scale of this industry is reflected in recent data; in 2025, thermal complexes across the region recorded nearly 2 million visitors, highlighting the significant demand for domestic wellness infrastructure.
The participation of Tyumen Oblast in the Moscow forum underscores the strategic importance of regional tourism development within the broader national economy. By showcasing specialized infrastructure and statistical growth, the region aims to attract new investments and increase the flow of both domestic and international travelers to the Siberian heartland. This exhibition serves as a critical platform for establishing partnerships and promoting the unique environmental assets that define the Tyumen landscape.