The Serbian national carrier, Air Serbia, has officially introduced its independent loyalty initiative titled ELEVATE, marking a significant transition in its frequent flyer strategy. This strategic move follows the formal conclusion of the airline's long-standing partnership with the Etihad Guest program. The new platform is designed to reward passenger loyalty through a tiered system, offering a variety of benefits ranging from complimentary tickets to premium airport services, specifically tailored to the carrier's growing international network.
Transition Details and Status Migration
To ensure a seamless experience for existing travelers, Air Serbia has established a clear migration path for those previously enrolled in the Etihad Guest framework. Members are eligible to transfer their current status to the ELEVATE program, ensuring that their accumulated loyalty level is preserved. According to the airline's transition policy, miles accrued within the last 12 months will be accounted for and moved to the new accounts.
- Qualified members must submit their transfer application by the deadline of September 16, 2026.
- Elite status levels from the previous program will be matched with corresponding tiers in the new system.
- The migration process is designed to protect the value of rewards earned during the partnership period.
ELEVATE Tier Structure and Member Benefits
The program features four distinct membership tiers: Blue, Bronze, Silver, and Gold. Each level provides an increasing range of privileges designed to enhance the travel experience. Points are calculated based on the purchase of Air Serbia flight segments as well as various ancillary services. This revenue-based and activity-based approach allows passengers to accumulate value across multiple touchpoints of their journey.
- Point Redemption: Rewards can be used for award tickets, cabin upgrades, and excess baggage fees.
- Ground Services: Higher-tier members gain access to exclusive business lounges and priority boarding at hubs like Belgrade Nikola Tesla Airport (BEG).
- Ancillary Purchases: Points are also applicable for paying for seat selection and other specialized on-board services.
The launch of ELEVATE represents a milestone for Air Serbia as it seeks to strengthen its direct relationship with its customer base. By providing a localized rewards structure, the airline aims to increase its competitive edge in the Balkan region and beyond. Travelers are encouraged to review the new terms and conditions on the official carrier website to maximize their benefits before the autumn 2026 deadline for historical data migration.